Jason Wilson
Product Designer - Design Systems & End-to-end UX
Product Designer - Design Systems & End-to-end UX
I am a Product Designer with robust experience building scalable multi-brand design systems, launching 0–1 products, and delivering end-to-end UX solutions that drive measurable business results. My work focuses on improving site conversions, product consistency, and overall user experience through high-performing, thoughtful design. I partner closely with product, engineering, and leadership teams to translate complex problems into intuitive, scalable digital experiences.
I’ve represented these leading brands by improving conversion performance, building scalable multi-brand design systems, and shipping impactful features that drive revenue, reduce complexity, and elevate the end-to-end user experience.
BRAND EXPERIENCE
Endorsements
Associate Director of Product Design at Tripadvisor
KEVIN LOCKWOOD
“While at Tripadvisor, Jason and I worked together for 6 months. During this time, I found Jason to be an eager and empathetic designer with a systems thinking mindset. Jason had no easy projects at Tripadvisor. They appeared simple at first but had hidden layers of ambiguity and an abundance of stakeholders. Thankfully Jason has a strong sense of his personal design process and used this to guide him and his team towards action. He is able to quickly understand a problem space, identify a broad range of solutions that work within the constraints, and bring his partners into his work to iterate towards the ideal solution together.
These traits were most exemplified on his very first project. Jason was asked to redesign an outdated and underperforming landing page. Even with a tight timeline and a handful of stakeholders across various teams Jason was able to understand the underlying challenge, craft a compelling narrative for the page, and get everyone aligned with his vision. Jason’s solution reduced the bounce rate by 11.5% and increased the conversion of the page by 6.63%.
I had the pleasure of hiring Jason, watching him quickly become a core part of the team, and seeing the impact he and his craft had on our user experience. Jason’s energy and positive attitude were a core part of our team's culture. His willingness to openly and frequently share his work encouraged other designers to follow his lead. He started each day with a positive attitude and brought a sense of fun with him to meetings and workshops. If given the opportunity, I would hire Jason again in a heartbeat.”
Rochelle D'Cunha
Associate Director of Product at Tripadvisor“Jason Wilson is an exceptional product designer. He redesigned our Experiences product detail pages to improve usability and content hierarchy, which directly supported stronger conversion performance. He also led the design of AI-powered review insights that distilled thousands of traveler reviews into clear, actionable takeaways, helping customers make better decisions and improving the end-to-end shopping experience.
What impressed me most about Jason is his speed and judgment under real constraints. Within his first week on the team, he developed landing page templates for a multi-million-dollar Experiences marketing campaign, aligning quickly with Product, Consumer Marketing, Creative, the Design System team, and Engineering. He delivered solutions that adhered to design system components while still meeting urgent business needs, serving 67% of all things-to-do shoppers and increasing conversion on redesigned by 6.63%.
Jason consistently does the work the right way: he grounds decisions in research and core design principles, communicates clearly, and collaborates relentlessly to drive customer and business outcomes, fast. I would wholeheartedly recommend him to any team looking for a designer who can deliver high-quality work under pressure.”
JIM LEONARD
Principle Designer at
VF Corporation“I had the pleasure of working with Jason at VF Corporation on a number of high visibility projects involving large scale digital transformations and design systems projects. He is an exceptional designer who works methodically and understands the business impact of design. Jason always went the extra mile to bring projects across the finish line and was a team player who always went above and beyond his responsibilities to deliver high quality design.”
MATT LANE
Principle UX Researcher at VF Corporation“Jason Wilson and I collaborated on several projects during our time at VF Corporation where we supported Altra and Smartwool under the emerging brands umbrella. What strikes me most about Jason is his ambition and his energy. He is not ambitious in a career-climbing, title-hawking kind of way. He is ambitious in pursuit of growing his own skillset, challenging himself to bridge gaps in his own knowledge and pushing forward designs that solve complex design problems for end users.
While Jason is a designer, his understanding of the import of UX research in the design process is astute. While I was the lead researcher supporting Smartwool, Jason drove a lot of the research thinking by using logic and analysis to reduce unnecessary copy and attributes to create a cleaner user experience. Anyone who is able to add Jason to their team will gain a powerful thinker and designer and an all around fantastic collaborator who is thought highly of by his peers.”
ALEXIS DUNN
Lead Product Designer at
VF Corporation“Having worked with Jason for over 3 years, I highly recommend him to anyone looking for a talented, dedicated, empathetic Product Designer. His attention to detail, design acumen, and inherent collaboration have made him an excellent team member who consistently delivers high quality work and a great working environment. I've learned so much from his expertise in design systems and Figma (he's an actual Figma wizard), and collaborating with him has not only been a joy, but also elevated the level of mastery of our design team.”
Bill Weiler
Product Designer at
VF Corporation“I worked with Jason for several years and he proved to be an excellent coworker and collaborator. He's a super personable talented guy, and I hope our paths cross again in the future. Throughout our time on the UX team, he played key roles in multiple successful projects and was a go-to resource for our global multi-brand design system. His organization and knowledge supported the goals of our multinational design and development teams. 10/10 would recommend.”
Corey Dixon
Senior Product Designer at VF Corporation“Jason is such a pleasure to work with, consistently bringing positive energy and a collaborative spirit to every project. His ability to understand both the big picture and the finer details makes him an invaluable asset to any team. He listens carefully to feedback, adapts quickly, and always strives to deliver the best possible outcome. His leadership and clear communication foster an environment where creativity and innovation thrive, empowering everyone around him to excel. This, combined with his technical expertise, is what makes Jason a fantastic product designer and design system manager.”
JAMIE LARSON
Director of Go-to-Market at Gloo
Erin HORVATH
Senior Product Designer at VF Corporation“I had the pleasure of working with Jason at VF Corp on Design Systems for our brands and I cannot recommend him highly enough. Jason’s attention to detail and desire to learn and streamline our design system process was truly impressive. He has a positive attitude with great communication skills. I hope one day that our paths will cross and we can work together again. Any team would truly be lucky to have him.”
“Jason was a joy to work with. In addition to being a top-notch designer, he had a great attitude and delivered on time. Even under pressure this guy keeps his cool. I was also privileged to learn from Jason as he took our team through affinity mapping and design thinking.”
RYAN DOYLE
Product Designer at Gloo“Jason is an asset on every project he touches. He understands the UX process well and undoubtedly is prioritizing the user at every phase. He listens well when he needs to and speaks up when he needs. Regardless of what you throw at him he will roll up his sleeves and work tirelessly until he delivers an optimal product. Jason is versatile, hardworking, persistent and above all brings an energy to any project and any culture that is unmatched.”